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Bestseller
BestsellerE-book
Author Garcia, Mark.

Title How to become a rock star chef : 11 steps to dominate your market in the new digital economy / Chef Mark Garcia, founder of Rock Star Chef Marketing Academy.

Publication Info. New York, NY : Morgan James Publishing, [2018]
©2018

Item Status

Description 1 online resource
text file
Contents What is a Rock Star chef? -- Mind-set -- Integrity -- Salesmanship: your USP -- Exercise and physiology --Efficiency -- Networking off-line -- Promote, promote, promote (and promote) -- Like-minded individuals -- Always give back -- Choices: make intelligent ones -- Everything in its place.
Summary "Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing."--Amazon.com.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Restaurateurs.
Restaurateurs.
Entrepreneurship.
Entrepreneurship.
Small business -- Management.
Small business -- Management.
Success in business.
Success in business.
Business planning.
Business planning.
Internet marketing.
Internet marketing.
Genre/Form Electronic books.
Cover Title How to become a rock star chef in the digital age
Added Title Eleven steps to dominate your market in the new digital economy
Other Form: Print version: Garcia, Mark. How to become a rock star chef. New York, NY : Morgan James Publishing, [2018] 1630471038 (DLC) 2014933725 (OCoLC)1008775715
ISBN 9781630471026 (electronic book)
163047102X (electronic book)
9781630471019
9781630471033