| Description |
1 online resource (242 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Chandos Publishing social media series,
2050-6813
|
|
Chandos social media series.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Building Communities : Social networking for academic libraries; Copyright; Dedication; Contents; List of figures; Acknowledgements; About the author; 1. The whats and whys of social networking for academic libraries; Background; Role on campus; Why social media for academic libraries?; Rewards of social media participation; 2. How to approach the implementation of social media technologies; Planning; Community-building; Survey of academic librarians using social media; 3. Case studies of academic libraries and social media networking; Libraries. |
|
Analysis of the experiences shared in case studies4. First steps; Strategy for implementing social media; Skill set defined; Sample social media policies; 5. Make the connection: posting on social media; Just DO it; Basic Facebook how-to section; Basic Twitter How-to Section; 6. Evaluating the impact of social media in academic libraries; How to evaluate; What to evaluate and what tools to use; Mid-course adjustments; 7. Closing thoughts; Appendix 1: Survey questions; Appendix 2: Case study questions; Appendix 3: Tools and resources; Glossary; References; Bibliography; Index. |
| Summary |
Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final sec. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Academic libraries -- Information technology.
|
|
Academic libraries. |
|
Information technology. |
|
Online social networks.
|
|
Online social networks. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Garofalo, Denise A. Building communities : social networking for academic libraries. Philadelphia, PA : Chandos Pub. an imprint of Woodhead Pub., 2013 xiv, 227 pages Chandos Publishing social media series 2050-6813 9781843347354 (DLC) 17716745 |
| ISBN |
9781780634012 (e-book) |
|
1780634013 (e-book) |
|
9781843347354 |
|
