Title B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski.

Publication Info.	Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
	©2016

Online access
Online eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description	1 online resource (163 pages)
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references.
Contents	Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Relationship marketing -- Management.
	Relationship marketing.
	Management.
Genre/Form	Electronic books.
Added Author	Gębarowski, Marcin, 1976- author.
Added Title	B two B relationship marketing management in trade fair activity
Other Form:	Print version: Siemieniako, Dariusz. B2b relationship marketing management in trade fair activity. 1st unabridged. [S.l.] : Cambridge Scholars Publis, 2016 9781443883641
ISBN	9781443893107 electronic book
	1443893102 electronic book
	9781443883641
	1443883646