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Bestseller
BestsellerE-book
Author George, Linda Conway Correll, author.

Title Creative aerobics : fueling imagination in the 21st century / Linda Conway Correll George, Arpan Yagnik.

Publication Info. Los Angeles : SAGE, 2017.
©2017

Item Status

Description 1 online resource (160 pages)
text file
Bibliography Includes bibliographical references and index.
Contents Cover; Contents; Preface; Acknowledgments; Chapter 1 Taking the Wraps/Raps off Creative Aerobics; Chapter 2 In the Beginning . . .; Chapter 3 David versus Goliath, AKA Small versus The Big Idea; Chapter 4 Defining the Creative Process Today ; Chapter 5 Developing Your Creative Magnifying Glass; Chapter 6 Training for Your Creativity Marathon; Chapter 7 Creative Aerobic 1 (CA1)-The Facts. Just the Facts; Chapter 8 Creative Aerobic 2 (CA2)-New Nomenclature-It Is What It Isn't; Chapter 9 Creative Aerobic 3 (CA3)-It's the Same. Only Different.
Chapter 10 Creative Aerobic 4 (CA4)-Refining DefiningChapter 11 Verbal Four-/For-/Foreplay; Chapter 12 Body English (It's Not Just About Golf); Chapter 13 How the Student Award Winners Do It; Chapter 14 How the Professionals Do It; Chapter 15 Every Body (Copy) Needs a Slogan, Sometime; Chapter 16 Mass Media Medley; Chapter 17 .Com Creativity; Chapter 18 Practical Reflections on the Profession; Index; About the Authors.
Summary Jog your mind, play with words, and let your imagination run wild ...
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Creative ability in business.
Creative ability in business.
Creative ability.
Creative ability.
Creative thinking.
Creative thinking.
Genre/Form Electronic books.
Added Author Yagnik, Arpan, author.
Other Form: Print version: George, Linda Conway Correll. Creative aerobics. Thousand Oaks, California : SAGE, 2017 9789386446824 (DLC) 2017021829
ISBN 9789386446848 (electronic book)
9386446847 (electronic book)
9789386446909
9386446901
9789386446824 (paperback)