Description |
1 online resource (160 pages) |
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text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
Cover; Contents; Preface; Acknowledgments; Chapter 1 Taking the Wraps/Raps off Creative Aerobics; Chapter 2 In the Beginning . . .; Chapter 3 David versus Goliath, AKA Small versus The Big Idea; Chapter 4 Defining the Creative Process Today ; Chapter 5 Developing Your Creative Magnifying Glass; Chapter 6 Training for Your Creativity Marathon; Chapter 7 Creative Aerobic 1 (CA1)-The Facts. Just the Facts; Chapter 8 Creative Aerobic 2 (CA2)-New Nomenclature-It Is What It Isn't; Chapter 9 Creative Aerobic 3 (CA3)-It's the Same. Only Different. |
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Chapter 10 Creative Aerobic 4 (CA4)-Refining DefiningChapter 11 Verbal Four-/For-/Foreplay; Chapter 12 Body English (It's Not Just About Golf); Chapter 13 How the Student Award Winners Do It; Chapter 14 How the Professionals Do It; Chapter 15 Every Body (Copy) Needs a Slogan, Sometime; Chapter 16 Mass Media Medley; Chapter 17 .Com Creativity; Chapter 18 Practical Reflections on the Profession; Index; About the Authors. |
Summary |
Jog your mind, play with words, and let your imagination run wild ... |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Creative ability in business.
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Creative ability in business. |
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Creative ability.
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Creative ability. |
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Creative thinking.
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Creative thinking. |
Genre/Form |
Electronic books.
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Added Author |
Yagnik, Arpan, author.
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Other Form: |
Print version: George, Linda Conway Correll. Creative aerobics. Thousand Oaks, California : SAGE, 2017 9789386446824 (DLC) 2017021829 |
ISBN |
9789386446848 (electronic book) |
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9386446847 (electronic book) |
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9789386446909 |
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9386446901 |
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9789386446824 (paperback) |
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