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book
BookPrinted Material
Author Geroski, Paul.

Title The evolution of new markets / P.A. Geroski.

Publication Info. Oxford ; New York : Oxford University Press, 2003.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.153 .G466 2003    Available  ---
Description ix, 221 pages : illustrations ; 22 cm
Subject New products -- Marketing.
New products -- Marketing.
New products -- Marketing -- Case studies.
Genre/Form Case studies.
Subject Technological innovations -- Marketing -- Case studies.
Technological innovations -- Marketing.
Genre/Form Case studies.
ISBN 0199248893 hardcover