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Book
Author
Geroski, Paul.
Title
The evolution of new markets / P.A. Geroski.
Publication Info.
Oxford ; New York : Oxford University Press, 2003.
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HF5415.153 .G466 2003
Available
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Description
ix, 221 pages : illustrations ; 22 cm
Subject
New products -- Marketing.
New products -- Marketing.
New products -- Marketing -- Case studies.
Genre/Form
Case studies.
Subject
Technological innovations -- Marketing -- Case studies.
Technological innovations -- Marketing.
Genre/Form
Case studies.
ISBN
0199248893 hardcover