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Book
Author
Robertson, Thomas S.
Title
Televised medicine advertising and children / Thomas S. Robertson, John R. Rossiter, Terry C. Gleason.
Publication Info.
New York : Praeger, 1979.
Item Status
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Gift Note
Moore Stacks
HF6161.D7 R6
Available
---
Description
xi, 175 pages : illustrations ; 24 cm
Bibliography
Includes bibliographies and index.
Subject
Advertising -- United States -- Pharmaceutical industry.
Advertising.
United States.
Pharmaceutical industry.
Television advertising and children -- United States.
Television advertising and children.
Added Author
Rossiter, John R.
Gleason, Terry C.
ISBN
0030491614
