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book
BookPrinted Material
Author Gloor, Peter A. (Peter Andreas), 1961-

Title Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

Publication Info. New York : AMACOM, [2007]
©2007
Online access
Table of contents only

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD53 .G55 2007    Available  ---
Description xvii, 236 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 223-230) and index.
Contents Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Subject Creative ability in business.
Creative ability in business.
Technological innovations -- Management.
Technological innovations -- Management.
Social networks -- Research.
Social networks -- Research.
Social networks.
Data mining.
Data mining.
Group decision making.
Group decision making.
Added Author Cooper, Scott (Scott M.)
Added Title Cool hunting
ISBN 0814473865
9780814473863

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