| Description |
1 online resource |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life. |
| Summary |
Powerful lessons from the frontlines of social media marketing. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
English. |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Social media.
|
|
Social media. |
|
Social marketing.
|
|
Social marketing. |
|
Online social networks.
|
|
Online social networks. |
|
Customer relations.
|
|
Customer relations. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Subject |
Social media. |
| Other Form: |
Print version: Going social New York : American Management Association, c2013. 9780814432556 (DLC) 2012019622 |
| ISBN |
9780814432563 ebook |
|
0814432565 |
|
9780814432556 |
|
1283688905 |
|
9781283688901 |
|
0814432557 |
|
9780814432556 |
| Music No. |
MWT11647578 |
|
