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Bestseller
BestsellerE-book
Author Gomer, Justin, author.

Title White balance : how Hollywood shaped colorblind ideology and undermined civil rights / Justin Gomer.

Publication Info. Chapel Hill : University of North Carolina Press, 2020.

Item Status

Description 1 online resource
Series Studies in United States culture
Studies in United States culture.
Bibliography Includes bibliographical references and index.
Contents The law is crazy!: Antistatism and the emergence of colorblindness in the early 1970s -- Keep away from me, Mr. Welfare Man: Claudine, welfare, and black independent film -- He looks like a big flag: Rocky and the origins of Hollywood colorblind heroism -- I can't wear your colors: Rocky III and Reagan's war on civil rights -- We are what we were: imagining America's colorblind past -- Lord, how dare we celebrate: colorblind hegemony and genre in the 1990s
Summary "The racial ideology of colorblindness has a long history. In 1963, Martin Luther King famously stated, 'I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.' However, in the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy and dismantle the civil rights movement's legal victories without offending political decorum. Yet, the spread of colorblindness could not merely happen through political speeches, newspapers, or books. The key, Justin Gomer contends, was film--as race-conscious language was expelled from public discourse, Hollywood provided the visual medium necessary to dramatize an anti-civil rights agenda over the course of the 70s, 80s, and 90s"-- Provided by publisher
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Post-racialism -- United States.
Racism in popular culture -- United States.
Motion picture industry -- United States -- History -- 20th century.
Stereotypes (Social psychology) in motion pictures.
United States -- Race relations -- History -- 20th century.
SOCIAL SCIENCE -- Discrimination & Race Relations.
Motion picture industry
Post-racialism
Race relations
Racism in popular culture
Stereotypes (Social psychology) in motion pictures
United States https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
Chronological Term 1900-1999
Genre/Form History
Other Form: Print version: Gomer, Justin. White balance. Chapel Hill : University of North Carolina Press, 2020 9781469655796 (DLC) 2019057955 (OCoLC)1119473790
ISBN 9781469655826 (electronic bk.)
1469655829 (electronic bk.)
9781469655819 (electronic bk.)
1469655810 (electronic bk.)
9781469655796
1469655799
9781469655802
1469655802