| Description |
1 online resource (vii, 307 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
""Cover""; ""Contents""; ""List of Figures, Tables and Boxes""; ""Acknowledgements""; ""1. Introduction""; ""2. Turning Children into Consumers""; ""3. Turning Play into Business (Wendy Varney and Sharon Beder)""; ""4. Branding Childish Identities""; ""5. Teaching Consumer Values""; ""6. Turning Schools into Businesses""; ""7. Making Schools Accountable""; ""8. Business Campaigns""; ""9. Made to Order""; ""10. Dumbing Down Future Citizens""; ""11. Teaching Corporate Values""; ""12. Privatising Schools""; ""13. Turning Schools into Markets""; ""14. Privatisation Proponents"" |
|
""15. Controlling Wayward Children (Richard Gosden)""""16. Conclusion""; ""Notes""; ""The Authors""; ""Index"" |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Child consumers.
|
|
Child consumers. |
|
Target marketing.
|
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Target marketing. |
|
Corporate power.
|
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Corporate power. |
|
Business and education.
|
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Business and education. |
| Genre/Form |
Electronic books.
|
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Electronic books.
|
| Added Author |
Varney, Wendy, 1952-
|
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Gosden, Richard, 1945-
|
| Other Form: |
Print version: Beder, Sharon. This little kiddy went to market. London : Pluto, 2009 9780745329161 (OCoLC)437082000 |
| ISBN |
9781849644303 electronic book |
|
1849644306 electronic book |
|
9780745329161 hardback |
|
0745329160 hardback |
|
0745329152 paperback |
|
9780745329154 paperback |
|
