Skip to content
You are not logged in |Login  
     
Limit search to available items
Record:   Prev Next
Resources
More Information
Bestseller
BestsellerE-book
Author Goulding, Christina.

Title Grounded theory : a practical guide for management, business and market researchers / Christina Goulding.

Publication Info. London ; Thousand Oaks, Calif. : SAGE, 2002.

Item Status

Description 1 online resource (vii, 186 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 171-181) and index.
Contents Philosophy, principles and procedures. The qualitative turn in management research. Introduction -- The positivist paradigm -- The positivist/interpretivist debate -- Common criticisms of qualitative research -- A qualitative approach -- Phenomenology -- Ethnography -- Postmodern approaches to research -- Summary -- Student exercises -- Grounded theory : evolutionary developments and fundamental processes. Introduction -- The influence of symbolic interactionism -- Glaser and Strauss : the discovery of grounded theory -- Basic principles -- Some similarities and differences between grounded theory and other qualitative approaches -- The nature and role of theory -- Grounded theory : a method in transition -- A method for sociologists or adoption in the field of management -- Grounded theory and cross-cultural research -- Summary -- Student exercises -- Getting started : data collection and sampling. Introduction -- The identification of an area of interest and data collection -- Sources of data -- Secondary analysis of qualitative data -- Using life histories as data -- Interviews -- Introspection -- Observational data -- The use of memos -- Sampling in qualitative research -- Theoretical sampling -- Constant comparison -- Reaching saturation : what is it? -- Using the literature to enhance theoretical sensitivity -- Summary -- Student exercises -- Analysis, interpretation and the writing process. Introduction -- Interpreting the data using coding strategies -- Open coding -- Line-by-line analysis -- The process of abstraction -- Axial coding, concepts, properties and dimensional range -- Dimensional analysis : an alternative version of grounded theory -- Theorising using dimensional analysis -- Causal conditions, phenomenon, intervening conditions, interactional strategies, consequences -- Theoretical coding and basic social process -- The conditional matrix -- Developing core categories -- Ensuring credibility through member checking -- Writing the theory -- A short note on manual or computer-aided analysis -- Summary -- Student exercises -- Grounded theory : an illustration of the process. Researching the consumer experience : an illustration of the grounded theory method. Introduction -- Researching the consumer experience -- The research questions -- Choosing the methodology : a grounded theory approach -- Process : theoretical sampling and data collection -- Simultaneous analysis -- Observation of behaviour -- Taking the research into different locations -- The focus groups -- Analysis -- Example of the process -- Interview transcript -- Memo relating to the transcript -- The process of abstraction -- Nostalgia : an example of a concept -- Using diagrams to assist axial coding -- Explanation of Figure 5.2 -- The concept of the 'self' : a starting point for analysis -- The quest for meaning and the concept of alienation -- Summary -- The identification and explanation of concepts and categories. Introduction -- Locating the interpretation in theory -- The existential visitor, motivations and experiences at heritage sites -- The aesthetic visitor, motivations and experiences at heritage sites -- The social visitor, motivations and experiences at heritage sites -- Comments on the categories -- The heritage environment and implications for operations management -- Implications of the research -- Final points relating to the data -- Summary -- Some concluding remarks. A critical review of the methodology. Introduction -- Grounded theory is risky! -- Time, space, insights and the 'drugless trip' -- Which method do you choose? -- Full or partial grounded theory? -- Methodological transgressions -- Using the literature and an overemphasis on induction -- Premature closure -- not enough data or not enough interrogation? -- Some concluding remarks -- Student exercises.
Summary Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.
Access Use copy Restrictions unspecified MiAaHDL
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Processing Action digitized 2011 HathiTrust Digital Library committed to preserve MiAaHDL
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Grounded theory.
Grounded theory.
Social sciences -- Methodology.
Social sciences -- Methodology.
Genre/Form Electronic books.
Other Form: Print version: Goulding, Christina. Grounded theory. London ; Thousand Oaks, Calif. : SAGE, 2002 (DLC) 2001135911
ISBN 9781412932226 (electronic book)
141293222X (electronic book)
9781849209236 (ebook)
1849209235 (ebook)
076196682X
0761966838 (paperback)
9780761966821 (rel)
9780761966838 (br)