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BookPrinted Material
Author Greco, Albert N., 1945-

Title The culture and commerce of publishing in the 21st century / Albert N. Greco, Clara E. Rodríguez, and Robert M. Wharton.

Publication Info. Stanford, Calif. : Stanford Business Books, 2007.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  Z471 .G743 2007    Available  ---
Description viii, 262 pages : illustrations ; 27 cm
Bibliography Includes bibliographical references (pages 223-256) and index.
Contents Changes in the book-publishing industry, 1945-2005 -- Commercial and scholarly book publishing -- Organizational choice in the U.S. book-publishing industry : strategies for domestic success and global competitiveness -- The economics of publishing and the impact of technology on book publishing -- Changing demographics, producers, and consumers in book publishing -- People in book publishing : "I'm glad I'm not an author" -- The major challenges confronting book publishers and authors.
Subject Publishers and publishing -- United States.
Publishers and publishing.
United States.
Added Author Rodriguez, Clara E., 1944-
Wharton, Robert M.
Added Title Culture and commerce of publishing in the twenty-first century
ISBN 0804750319 alkaline paper
9780804750318 alkaline paper