| Description |
1 online resource (263 pages) |
|
text file |
| Note |
Includes index. |
| Summary |
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. |
| Contents |
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Focus groups.
|
|
Focus groups. |
|
Social sciences -- Research.
|
|
Social sciences -- Research. |
| Genre/Form |
Electronic books.
|
|
Guide (Descripteur de forme)
|
| Other Form: |
Print version: 9780761920434 |
| ISBN |
9781452251752 (electronic book) |
|
1452251754 (electronic book) |
|
0761920439 (hardcover ; alkaline paper) |
|
9780761920434 (hardcover ; alkaline paper) |
|
0761920447 (paperback ; alkaline paper) |
|
9780761920441 (paperback ; alkaline paper) |
|
