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Book
Author
Bauer, Raymond Augustine, 1916-1977.
Title
Advertising in America; the consumer view / Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
Publication Info.
Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.
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Moore Stacks
HF5822 .B335
Available
---
Description
xxvi, 473 pages ; 21 cm
Note
"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Bibliography
Bibliographical footnotes.
Subject
Advertising -- Psychological aspects.
Advertising -- Psychological aspects.
Consumers -- United States.
Consumers.
United States.
Added Author
Greyser, Stephen A.
Kanter, Donald L. (Donald Lucky), 1925-
Weilbacher, William M.
American Association of Advertising Agencies.
Harvard University. Graduate School of Business Administration. Division of Research.
