Description |
1 online resource (191 pages) : color illustrations |
Physical Medium |
polychrome |
Description |
text file |
Contents |
""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE"" |
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""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR"" |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Packaging -- Design.
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Packaging -- Design. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: Grip (Firm : Chicago, Ill.), responsible party. Best practices for graphic designers. Beverly, MA : Rockport Publishers, 2013 9781592538133 (DLC) 2013018122 (OCoLC)827258295 |
ISBN |
9781610589529 (electronic book) |
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1610589521 (electronic book) |
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9781592538133 |
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1592538134 |
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