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Author Rosethorn, Helen.

Title The Employer Brand [electronic resource] : Keeping Faith with the Deal.

Imprint Farnham : Ashgate Pub., 2009.

Item Status

Description 1 online resource (248 pages)
Contents Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index.
Summary Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Employee retention.
Human capital -- Management.
Corporate culture.
Organizational behavior.
Personnel management.
Genre/Form Electronic books.
Electronic books.
Added Author Group, Members of Bernard Hodes.
Other Form: Print version: 9780566088995
ISBN 9780566091506 (electronic bk.)
056609150X (electronic bk.)