| Description |
1 online resource (139 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Columbia journalism review books
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Columbia journalism review books.
|
| Bibliography |
Includes bibliographical references. |
| Contents |
Introduction -- News from everywhere: the economics of digital journalism -- The trouble with traffic: why big audiences aren't always profitable -- Local and niche sites: the advantages of being small -- The new new media: mobile, video and other emerging platforms -- Paywalls: information at a price -- Aggregation: 'shameless' and essential -- Dollars and dimes: the new costs of doing business -- New users, new revenue: alternative ways to make money -- Managing digital: audience, data and dollars -- Conclusion. |
| Summary |
Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business challenges that large and small, old and new for-profit news organizations face with their digital ventures. Grueskin, Seave, and Lucas Graves spent several months. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Newspaper publishing -- United States -- Finance.
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Newspaper publishing. |
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United States. |
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Finance. |
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Newspaper publishing -- Economic aspects -- United States.
|
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Newspaper publishing -- Economic aspects. |
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Online journalism -- Economic aspects -- United States.
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Online journalism. |
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Press -- Economic aspects -- United States.
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Press -- Economic aspects. |
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Press. |
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Digital media -- Economic aspects -- United States.
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Digital media. |
| Genre/Form |
Electronic books.
|
| Added Author |
Seave, Ava, author.
|
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Graves, Lucas, 1970- author.
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| Other Form: |
Print version: Grueskin, Bill. Story so far. New York : Columbia University Press, c2011 9780231160278 (DLC) 2011021840 (OCoLC)730254073 |
| ISBN |
9780231500548 electronic book |
|
0231500548 electronic book |
|
9780231160278 paperback alkaline paper |
|
0231160275 |
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