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BookPrinted Material
Author Hagel, John.

Title Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

Imprint Boston : Harvard Business School Press, c1997.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.1265 .H34 1997    Available  ---
Description xv, 239p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 221-224) and index.
Subject Internet marketing.
Customer relations.
Indexed Term Virtual communities.
Added Author Armstrong, Arthur.
ISBN 0875847595 (alk. paper)