| Edition |
1st ed. |
| Description |
1 online resource (.) : illustrations |
|
Bibliography |
|
text file |
| Bibliography |
Includes bibliographical references (pages 431-462). |
| Contents |
Ch. I. The origin of consumer choice theory -- Ch. II. Consumer behaviour and cognitions -- Ch. III. Affective information processing -- Ch. IV. Neuroeconomics : emotions in contemporary neuropsychological theory and in consumer choice -- Ch. V. Measuring emotional response tendencies -- Ch. VI. Further evidence on mental brand equity -- Ch. VII. The role of advertising -- Ch. VIII. Econometric modeling and short term effects of advertising -- Ch. IX. Medium and long term effects of advertising -- Ch. X. Measuring advertising's effects -- Ch. XI. The dynamics of NERS scores : tracking and testing -- Ch. XII. From emotions to feelings -- and back -- Ch. XIII. Concluding remarks. |
| Summary |
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Consumer behavior.
|
|
Consumer behavior. |
|
Advertising -- Psychological aspects.
|
|
Advertising -- Psychological aspects. |
| Genre/Form |
Electronic books.
|
| Added Author |
Christensen, Sverre Riis.
|
| Other Form: |
Print version: Hansen, Flemming. Emotions, advertising and consumer choice. 1st ed. [Denmark] : Copenhagen Business School Press, 2007 9788763001984 (DLC) 2007476034 (OCoLC)145733908 |
| ISBN |
9788763099882 |
|
8763099888 |
|
9788763001984 (paperback) |
|
8763001985 (paperback) |
|
