Title Branding and advertising / edited by Flemming Hansen & Lars Bech Christensen.

Publication Info.

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Edition	1st ed.
Description	1 online resource (473 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (pages 410-469).
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Advertising.
	Advertising.
	Brand name products.
	Brand name products.
Genre/Form	Electronic books.
Added Author	Hansen, Flemming, Prof., editor.
	Christensen, Lars Bech, editor.
ISBN	9788763099608 (electronic book)
	8763099608 (electronic book)
	9788763001182
	8763001187