| Edition |
Eighth edition. |
| Description |
xxvii, 457 pages : illustrations ; 28 cm |
| Bibliography |
Includes bibliographical references (pages 406-448) and index. |
| Contents |
Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Books : the birth of the mass media -- News business : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television and video : broadcast and beyond -- Online and mobile media -- Social media and video games : becoming part of the story -- Global media : communication around the world -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency. |
| Subject |
Mass media.
|
|
Mass media. |
|
Communication.
|
|
Communication. |
| ISBN |
1544382995 |
|
9781544382999 |
|
