Title Media essentials : a brief introduction / Richard Campbell, Miami University, Christopher R. Martin, University of Northern Iowa, Bettina Fabos, University of Northern Iowa ; with Shawn Harmsen, University of Iowa.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Reserves (Circulation Desk)	TEXTBOOK COM 105	Available	Ask at Circulation Desk

Edition	Fourth edition.
Description	1 volume (various pagings) : illustrations (chiefly color) ; 24 cm
Bibliography	Includes bibliographical references and index.
Contents	Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research.
Subject	Mass media and culture -- United States.
	Mass media and culture.
	United States.
	Popular culture -- United States.
	Popular culture.
Added Author	Martin, Christopher R., author.
	Fabos, Bettina, author.
	Harmsen, Shawn, author.
ISBN	1319059473
	9781319059477