| Description |
1 online resource (xxi, 447 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Advertising and consumer psychology
|
|
Advertising and consumer psychology.
|
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Part I. Historical Perspectives on Diversity and Advertising : Where We've Been and Where We are -- 1. Diversity in Advertising : A Summary and Research Agenda / Wei-Na Lee, Carrie La Ferle and Jerome D. Williams -- 2. Science for Sale : Psychology's Earliest Adventures in American Advertising / Ludy T. Benjamin, Jr. -- Part II. The Dark Side of Diversity in Advertising : Discrimination, Prejudice, and Bias -- 3. On The Predictive Utility of the Implicit Association Test : Current Research and Future Directions / Michael J. Sargent -- 4. Demystifying the Nonconscious : Unintentional Discrimination in Society and the Media / Robert W. Livingston -- 5. Interethnic Ideology in Advertising : A Social Psychological Perspective / Christopher Wolsko, Bernadette Park, and Charles M. Judd, Bernd Wittenbrink -- 6. It's Not Just What You Think, It's Also How You Think : Prejudice as Biased Information Processing / Patrick T. Vargas, Denise Sekaquaptewa, William von Hippel -- 7. The Transmission of Prejudice : What Do Our Marketing Strategies Really Reinforce? / David W. Schumann -- 8. When Perceptions Affect Broadcasting In The Public Interest : Advertising Media Buyers As An Economic Hurdle for Black-Oriented Radio Stations / Caryl A. Cooper -- 9. Language In Multicultural Advertising : Words And Cognitive Structure / David Luna, Laura A. Peracchio -- 10. Ethnic Influences on Communication Patterns : Word-of-Mouth, Traditional and Non-traditional Media Usage / Wei-Na Lee, Carrie La Ferle, and Marye Tharp -- 11. Discovering Brand Equity through Psycho-Linguistic Methods / Robert Pennington -- Part IV. The Influencing Role of Social and Information Contexts In Diversity in Advertising -- 12. Consumer Distinctiveness and Advertising Persuasion / Sonya A. Grier, Anne M. Brumbaugh -- 13. Diversity In Advertising : The Influence Of Contextual Conditioning Effects On Attitudes / Johan de Heer (1), Sjaak (J.). G. Bloem (2) & Sofie E.W.M. Paijmans (3) -- Part V. The Influencing Role of Source Effects in Diversity in Advertising -- 14. Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising / Joan Scattone Spira -- 15. Moving Beyond Race : The Role Of Ethnic Identity In Evaluating Celebrity Endorsers / Devon DelVecchio, Ronald C. Goodstein 16. "Michael Jordan Who?" : The Impact of Other-Race-Contact in Celebrity Endorser Recognition / Geraldine R. Henderson and Jerome D. Williams -- Part VI. Broadening the Concept of Diversity : Going Beyond Black and White -- 17. Diversity : Population Vs Market / Geraldine Fennell, Consultant, and Joel Saegert -- 18. It Must Be the Cues : Racial Differences in Adolescents' Responses to Culturally Embedded Ads / Osei Appiah -- 19. The Case for Separation of Asian-American Ethnic Groups As We Consider Our Target Market Strategies / David W. Schumann, Jinkook Lee, Kittichai Watchravesringkan -- 20. Mainstream Marketers Advertise To Gays And Lesbians : Strategic Issues And Research Agenda / Timothy B. Greenlee -- 21. Targeting Consumer Segments Based On Sexual Orientation : Can Advertisers Swing Both Ways? / Gillian Oakenfull -- 22. Health Promotion and Interactive Technology : Do Gender Differences Matter in Message Design? / Pat Stout and Jorge Villegas -- 23. The Presence of Religious Symbols And Values In Advertising / David Fairfield, Madeline Johnson -- 24. Ethics, Machiavellianism, and Social Values : Implications for Advertising / Swee Hoon Ang, Jerome D. Williams. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Advertising -- Psychological aspects.
|
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Advertising -- Psychological aspects. |
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Communication in marketing.
|
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Communication in marketing. |
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Consumers -- Attitudes.
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Consumers -- Attitudes. |
| Genre/Form |
Electronic books.
|
| Added Author |
Williams, Jerome D., 1947-
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Lee, Wei-Na, 1957-
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Haugtvedt, Curtis P., 1958-
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| Other Form: |
Print version: Diversity in advertising. Mahwah, N.J. : Lawrence Erlbaum, 2004 0805847944 (DLC) 2003022327 (OCoLC)53223552 |
| ISBN |
1410610071 (electronic book) |
|
9781410610072 (electronic book) |
|
0805847944 |
|
9780805847949 |
|
