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Book
Title
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Publication Info.
Mahwah, N.J. : Lawrence Erlbaum, 2004.
Online access
Table of contents
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Public Note
Gift Note
Moore Stacks
HF5822 .D59 2004
Available
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Description
xxi, 447 pages : illustrations ; 24 cm.
Series
Advertising and consumer psychology
Advertising and consumer psychology.
Bibliography
Includes bibliographical references and indexes.
Subject
Advertising -- Psychological aspects.
Advertising -- Psychological aspects.
Communication in marketing.
Communication in marketing.
Consumers -- Attitudes.
Consumers -- Attitudes.
Added Author
Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
ISBN
0805847944 casebound