Title Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

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Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5822 .D59 2004	Available	---

Description	xxi, 447 pages : illustrations ; 24 cm.
Series	Advertising and consumer psychology
	Advertising and consumer psychology.
Bibliography	Includes bibliographical references and indexes.
Subject	Advertising -- Psychological aspects.
	Advertising -- Psychological aspects.
	Communication in marketing.
	Communication in marketing.
	Consumers -- Attitudes.
	Consumers -- Attitudes.
Added Author	Williams, Jerome D., 1947-
	Lee, Wei-Na, 1957-
	Haugtvedt, Curtis P., 1958-
ISBN	0805847944 casebound