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Book
Author
Heath, Robert, 1947-
Title
The hidden power of advertising : how low involvement processing influences the way we choose brands / Robert Heath.
Publication Info.
Henley-on-Thames : Admap Publications, [2003]
©2001
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5822 .H43 2003
Available
---
Description
127 leaves ; 30 cm.
Series
Admap monograph ; no. 7
Admap monograph ; no. 7.
Bibliography
Includes bibliographical references and index.
Note
"Reprinted ... May 2002 (with index)."--Verso.
Subject
Advertising -- Psychological aspects.
Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Brand choice.
Psychological aspects.
Advertising -- Brand name products.
Advertising -- Brand name products.
Subliminal advertising.
Subliminal advertising.
ISBN
1841160938
