| Description |
1 online resource (xxi, 258 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Praeger series in political communication
|
|
Praeger series in political communication.
|
| Bibliography |
Includes bibliographical references (pages 221-241) and index. |
| Contents |
Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy. |
| Summary |
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Campaign management.
|
|
Campaign management. |
|
Marketing -- Political aspects.
|
|
Marketing. |
| Genre/Form |
Electronic books.
|
| Added Author |
O'Shaughnessy, Nicholas J., 1954-
|
|
Henneberg, Stephan C. M.
|
| Other Form: |
Print version: Idea of political marketing. Westport, Conn. : Praeger, 2002 0275975959 (DLC) 2001054594 (OCoLC)48170866 |
| ISBN |
0313012385 (electronic book) |
|
9780313012389 (electronic book) |
|
0275975959 (alkaline paper) |
|
9780275975951 (alkaline paper) |
|
1280422874 |
|
9781280422874 |
|
