Title Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner and Paul J. Hensel.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.3 .B785 1992	Available	---

Description	xiii, 1315 pages
Note	Includes index.
Subject	Marketing research -- Statistical methods -- Handbooks, manuals, etc.
	Marketing research -- Statistical methods.
Genre/Form	Handbooks and manuals.
Subject	Scaling (Social sciences) -- Handbooks, manuals, etc.
	Scaling (Social sciences)
Genre/Form	Handbooks and manuals.
Added Author	Hensel, Paul J.
ISBN	0877572267 : $94.95 (est.)