Title Advertising : creative communication with consumers.

Publication Info.	New York : McGraw-Hill, [1964]
	[©1964]

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5823 .H36 1964	Available	---

Edition	4th ed.
Description	viii, 692 pages : illustrations, facsimiles, map, portraits ; 25 cm
Note	First ed. published in 1941 under title: Effective advertising.
	"A revision of Modern advertising: practices and principles, 3d ed."
Bibliography	Includes bibliographies.
Subject	Advertising.
	Advertising.