| Description |
1 online resource (338 pages). |
|
text file |
| Series |
Applications of Cognitive Linguistics [ACL] ; v.19
|
|
Applications of Cognitive Linguistics ACL.
|
| Summary |
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Metaphor.
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Metaphor. |
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Figures of speech.
|
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Figures of speech. |
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Economics -- Language.
|
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Economics -- Language. |
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Economics. |
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Business -- Language.
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Business. |
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Interdisciplinary approach to knowledge.
|
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Interdisciplinary approach to knowledge. |
| Genre/Form |
Electronic books.
|
| Added Author |
Herrera Soler, Honesto, 1945-
|
| Other Form: |
Print version: 9783110272963 |
| ISBN |
9783110274585 |
|
3110274582 |
|
3110272962 |
|
9783110272963 |
| Standard No. |
9786613940704 |
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