Title Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

Publication Info.	Boston, Mass. : Harvard Business School Press, [1994]
	©1994

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks (Suplee Collection)	HF5415 .H5257 1994	Available	---

Description	ix, 195 pages ; 20 cm.
Series	Harvard Business/The Economist reference series
	Harvard Business/The Economist reference series.
Provenance	The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991.
Subject	Marketing -- Dictionaries.
	Marketing.
Genre/Form	Dictionaries.
Subject	Marketing -- Management -- Dictionaries.
	Marketing -- Management.
Genre/Form	Handbooks and manuals.
	Handbooks and manuals.
	Dictionaries.
Added Author	Williamson, Alistair D.
ISBN	0875844359 alkaline paper $29.95
	0875844308 paperback alkaline paper $16.95