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Book
Author
Hodgson, Richard S.
Title
The Dartnell direct mail and mail order handbook / by Richard S. Hodgson.
Publication Info.
Chicago : Dartnell Corp., 1980.
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5861 .H55 1980
Available
---
Edition
3d ed.
Description
1538 pages : illustrations ; 23 cm
Note
Includes index.
Bibliography
Bibliography: pages 1311-1323.
Subject
Advertising, Direct-mail -- Handbooks, manuals, etc.
Advertising, Direct-mail.
Genre/Form
Handbooks and manuals.
Subject
Mail-order business -- Handbooks, manuals, etc.
Mail-order business.
Genre/Form
Handbooks and manuals.
Added Author
Dartnell Corporation.
Added Title
Direct mail and mail order handbook
ISBN
0850131162