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Book
Author
Calkins, Earnest Elmo, 1868-1964.
Title
Modern advertising / Earnest Elmo Calkins, Ralph Holden.
Imprint
New York : Garland Pub., 1985.
Item Status
Location
Call No.
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Public Note
Gift Note
Moore Stacks
HF5821 .C15 1985
Available
---
Description
xvii, 361 p. : ill. ; 19 cm.
Series
The History of advertising
History of advertising.
Note
Reprint. Originally published: New York : D. Appleton, 1905.
Includes index.
Subject
Advertising.
Added Author
Holden, Ralph.
ISBN
0824067312 (alk. paper) : $40.00
