Part 1. Audience and speaker : Basic perspectives. Speech communication : the false analogy -- Listening : public and private -- Audience influence -- Part 2. General listener factors. Listener perceptions of the speaker : image factors -- Listener motivational factors -- Environmental factors -- Group-membership factors -- Part 3. Audience analysis and audience adaptation. Cognitive factors : listener experiences, knowledge, and beliefs -- Understanding the causes of listeners' knowledge and beliefs -- Discovering the probable causes of new knowledge or belief : the common premise -- The listening speaker.
Bibliography
Includes bibliographical references (pages 121-123).
