| Description |
1 online resource (228 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Dedication; Acknowledgments; Introduction; Chapter One: Why Does Healthcare Matter?; Chapter Two: Today's Healthcare Crisis: A Deeper Look at the Causes and Effects; Chapter Three: The U.S. Medical Marketing Model; Chapter Four: Healthcare Consumerism and Personal Responsibility; Chapter Five: Business and the Employer: Catalysts for Change; Chapter Six: Collaborative Initiatives; Chapter Seven: Early Adopters, Measurable Results; Chapter Eight: A Plan of Action; Chapter Nine: Bringing Healthcare Consumerism Inside: The Communications Campaign. |
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Chapter Ten: A Vision of Healthcare Consumerism as the Driver of ChangeRecommended Resources; About the Author. |
| Summary |
Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time? healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what?s wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company. |
| Bibliography |
Includes bibliographical references. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Health care reform -- United States.
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Health care reform. |
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United States. |
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Medical economics -- United States.
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Medical economics. |
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Medical care, Cost of -- United States.
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Medical care, Cost of. |
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Employer-sponsored health insurance -- United States.
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Employer-sponsored health insurance. |
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Social responsibility of business -- United States.
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Social responsibility of business. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Other Form: |
Print version: 9781599961538 |
| ISBN |
9781599964379 (electronic book) |
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1599964376 (electronic book) |
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9781599961538 |
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