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Book
Author
Howard, John A. (John Addison), 1921-
Title
The theory of buyer behavior / John A. Howard and Jagdish N. Sheth.
Publication Info.
New York : Wiley, [1969]
Item Status
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Moore Stacks
HF5415.3 .H68
Available
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Description
xv, 458 pages : illustrations ; 23 cm.
Series
The Wiley marketing series
Wiley marketing series.
Bibliography
Bibliography: pages 421-449.
Subject
Consumers.
Consumers.
Added Author
Sheth, Jagdish N.
ISBN
471416576
