| Description |
xix, 522 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Foundations of sport management -- History of sport management / Todd W. Crosset, Stephen Bromage, and Mary A. Hums -- Management principles applied to sport management / Carol A. Barr and Mary A. Hums -- Marketing principles applied to sport management / James M. Gladden and William A. Sutton -- Financial principles applied to sport management / Dennis R. Howard and Timothy D. DeSchriver -- Legal principles applied to sport management / Glenn M. Wong and Lisa Pike Masteralexis -- Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums -- High school and youth sports / Dan Covell -- Collegiate sport / Carol A. Barr -- International sport / Mireia Lizandra and James M. Gladden -- Professional sport / Lisa Pike Masteralexis -- Sports agency / Lisa Pike Masteralexis -- Facility management / Nancy Beauchamp ... [et al.] -- Event management / James M. Gladden, Mark A. McDonald, and Carol A. Barr -- Sport sales / Stephen M. McKelvey -- Sport sponsorship / Stephen M. McKelvey -- Sport communication / Andrew J. McGowan and Greg Bouris -- Sport broadcasting / Betsy Goff and Tim Ashwell -- The sporting goods and licensed products industries / Dan Covell and Mary A. Hums -- Health and fitness industry / Mark A. McDonald and William Howland -- Recreational sport / Laurie Gullion -- Strategies for career success / Mary A. Hums and Virginia R. Goldsbury. |
| Subject |
Sports administration.
|
|
Sports administration. |
| Added Author |
Masteralexis, Lisa Pike.
|
|
Barr, Carol A.
|
|
Hums, Mary A.
|
| ISBN |
0763727660 |
|
0763726230 |
|
