| Description |
1 online resource (244 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Contents; Acknowledgements; Introduction; 1 A New Era for Business; VALUES; 2 Aligning Personal and Business Values; 3 Creating Dynamic Teams; PURPOSE; 4 Ensuring Corporate Happiness; VISION; 5 Driving Innovation; TALENT; 6 Developing Self-Leadership; 7 Enabling Authentic Conversations; 8 People Intelligence; PRODUCTS; 9 Aligning Products and Services; STRATEGY; 10 Creating and implementing Strategy; DELIVERY; 11 Creating Brand Power; 12 Designing the User Experience; 13 Contributing to Leaving a Legacy; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y. |
| Summary |
People increasingly want to support businesses that operate with a moral code; businesses they know, like and trust. The global trend for 'conscious' business has become increasingly important with the palpable shift away from companies, organisations or governments that act unethically. 'Humanistic businesses' are people-focused and conscious of their obligations towards offering value and building positive relationships with all of their stakeholders. This is the first practical book to reveal how to create a humanistic business, which promises higher profit, greater staff retention and more. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Business ethics.
|
|
Management -- Moral and ethical aspects.
|
|
BUSINESS & ECONOMICS -- Business Ethics. |
|
Business ethics |
|
Management -- Moral and ethical aspects |
| Added Author |
Lyons, Carl.
|
|
Rodriguez, Gary de.
|
| ISBN |
9781472904805 (electronic bk.) |
|
147290480X (electronic bk.) |
|
9781472904799 (electronic bk.) |
|
1472904796 (electronic bk.) |
|
9781472904782 |
|
1472904788 |
|
