| Description |
x, 251 pages ; 24 cm |
| Note |
Includes indexes. |
| Contents |
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. |
| Genre/Form |
Blogs.
|
|
Blogs.
|
| Subject |
Business communication.
|
|
Business communication. |
|
Internet -- Social aspects.
|
|
Internet -- Social aspects. |
| Added Author |
Israel, Shel, 1944-
|
| ISBN |
047174719X cloth |
| Standard No. |
9780471747192 |
|
