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BestsellerE-book
Author Veerkumar, Vashima.

Title Impact of Television Advertisement on Purchases made for children.

Publication Info. Hamburg : Anchor Academic Publishing, 2015.

Item Status

Description 1 online resource (151 pages)
data file
Contents Impact of Television Advertisement on Purchases made for children; ABSTRACT; ACKNOWLEDGEMENT; LIST OF TABLES; LIST OF FIGURES; CHAPTER -- I INTRODUCTION; CHAPTER -- II REVIEW OF LITERATURE; 2.1 Theoretical orientation; 2.2 Empirical studies; CHAPTER -- III METHODOLOGY; 1. Research design; 2. Variables under study; 2.1 Independent variables; 2.2 Intervening variable; 2.3 Dependent variables; 3. Operational definitions; 4. Locale of the study; 5. Unit of enquiry; 6. Sampling size and sampling procedure; 7. Selection of channel for advertisements; 8. Selection and construction of the tool.
8.1 Selection of the tool8.2 Development of tool; 8.3 Description of tool; 9. Establishment of content validity; 10. Data collection; 11. Data Analysis; 12. Categorization; 13. Coding; 14. Tabulation; 15. Statistical Analysis; CHAPTER -- IV FINDINGS AND DISCUSSION; 4.1 Background information of children; 4.2 Hours of exposure of children to television per week and awareness regarding television advertisements for various products ; 4.3 The influence of family members and child on the purchases made for the child.
4.4 Pester powered purchases made, tantrums adopted and the reactions shown by the children after viewing television advertisement for selected products 4.5 Stimulus used in the advertisements for various products; 4.6 Testing of Hypotheses; CHAPTER -- V SUMMARY, CONCLUSIONS AND RECOMMENDATIONS; CONCLUSIONS; Bibliography / Webliography; Biographical Sketch.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Television advertising.
Television advertising.
Children -- Effect of television advertising on.
Children.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Genre/Form Electronic books.
Subject Children.
Added Author Jaiswal, Neerja.
Other Form: Print version: Veerkumar, Vashima. Impact of Television Advertisement on Purchases made for children. Hamburg : Anchor Academic Publishing, ©2015 9783954898862
ISBN 3954893800
9783954893805 (electronic book)
9783954898862