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BestsellerE-book

Title Innovation and Strategy.

Publication Info. [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2018.

Item Status

Edition First edition.
Description 1 online resource.
Physical Medium polychrome
Description text file
Series Review of marketing research ; vol. 15
Review of marketing research ; vol. 15.
Contents FRONT COVER; INNOVATION AND STRATEGY; CONTENTS; EDITORIAL ADVISORY BOARD; ABOUT THE GUEST EDITORS AND AUTHORS; Guest Editors; Authors; Introduction; INTRODUCTION; Overview; Publication Mission; Chapters in This Volume; CONCEPTUAL PAPERS; STRATEGIC DECISION MAKING IN AN INFORMATION-RICH ENVIRONMENT: A SYNTHESIS AND AN ORGANIZING FRAMEWORK FOR INNOVATION RESEARCH; Explicating the Meanings of Strategy, Marketing Strategy, and Strategic Decision Making; Making Strategic Decisions in the Era of Big Data; Strategic Decision Making in an Information-Rich Environment.
Innovation and Strategic Decision Making in an Information-Rich EnvironmentFuture Research Directions; Conclusion; Notes; References; SUCCESSIVE INNOVATION IN DIGITAL AND PHYSICAL PRODUCTS: SYNTHESIS, CONCEPTUAL FRAMEWORK, AND RESEARCH DIRECTIONS; Introduction; Successive Innovation: Review of Relevant Literature; Literature Review Procedures; Successive Innovation: Emerging Insights from a Fragmented Literature; Successive Innovation: Relevant Literature over Time; Successive Innovation: Thematic Foci in Relevant Literature; Successive Innovation: Toward a Conceptual Framework.
Understanding Successive Innovation across Digital and Physical Product DomainsCoexistence of Successive Product Generations; Embeddedness of Successive Product Generations in Platforms and Ecosystems; Adoption Controllability of Successive Product Generations; Future Research Directions; Future Research Directions Relating to Coexistence of Successive Innovation Generations; Future Research Directions Relating to Embeddedness of Successive Innovation Generations; Future Research Directions Relating to Adoption Controllability in Successive Innovation Generations; Conclusion; Notes.
Future Research Directions: A Strategic Perspective on Customer Involvement in InnovationAn Integrated Conceptualization of Customer Involvement in Innovation; A Strategic Perspective of Customer Involvement in Innovation; Managing Customer Involvement in Innovation; Connecting Research from the Customer's and the Firm's Perspectives; Applying Existing Theories to Enhance Theoretical Development on CII; Conclusion; Notes; References; ASSESSING THE RELATIVE IMPACT OF MAJOR SOURCES OF INNOVATION ON THE BRAND EQUITY OF A FIRM; Introduction; Related Research and Motivation; Innovation.
Summary This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Bibliography Includes bibliographical references.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Technological innovations.
Technological innovations.
Marketing -- Technological innovations.
Marketing -- Technological innovations.
Genre/Form Electronic books.
Added Author Varadarajan, Rajan.
Jayachann, Satish.
Other Form: Print version: Innovation and Strategy. First edition. [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2018 1787548295 9781787548299 (OCoLC)1021226366
ISBN 9781787548282 (electronic book)
1787548287 (electronic book)
9781787548299
1787548295