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006    m     o  d         
007    cr cnu---unuuu 
008    191022s2019    nbu     ob    001 0 eng d 
010    |z  2019015631 
019    1129052254|a1136278459|a1175645517 
020    9781496217486|q(electronic book) 
020    1496217489|q(electronic book) 
020    9781496217509 
020    1496217500 
020    |z9781496200563 
020    |z149620056X 
020    |z9781496217493|q(mobi) 
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049    RIDW 
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072  7 SOC|x026040|2bisacsh 
072  7 HIS|x041000|2bisacsh 
082 04 972.92/06|223 
084    HIS041000|2bisacsh 
090    F1887|b.B73 2019eb 
245 00 Brand Jamaica :|breimagining a national image and identity
       /|cedited by Hume Johnson, Kamille Gentles-Peart. 
264  1 Lincoln :|bUniversity of Nebraska Press,|c[2019] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Between fame and infamy: the dialectic tension in 
       Jamaica's nation brand / Hume Johnson -- The branding of a
       nation: a rhetorical analysis of the Jamaica Tourist 
       Board's commercial campaigns / Nickesia Gordon -- Women of
       paradise: tourism marketing and the lived realities of 
       Jamaican women abroad / Kamille Gentles-Peart -- Brand 
       Jamaica and the economic cost of homophobia: initiating a 
       conversation / Anna Perkins -- An (un)easy sell: 
       rebrandings of Jamaica in Marlon James's A brief history 
       of seven killings and its French and Spanish translations 
       / Laetitia Saint Loubert -- Brand Kingston: re-imagining 
       Jamaica's capital city / Hume Johnson -- Hold on to what 
       you got: intellectual property and Jamaican symbols and 
       culture / Steffen Mussche-Johansen and Hume Johnson -- 
       Final thoughts / Hume Johnson and Kamille Gentles-Peart. 
520    "Brand Jamaica is an empirical look at the 
       postindependence national image and branding project of 
       Jamaica within the context of nation-branding practices at
       large. Although a tiny Caribbean island inhabited by only 
       2.8 million people, Jamaica commands a remarkably large 
       presence on the world stage. Formerly a colony of Britain 
       and shaped by centuries of slavery, violence, and plunder,
       today Jamaica owes its popular global standing to a 
       massively successful troika of brands: music, sports, and 
       destination tourism. At the same time, extensive media 
       attention focused on its internal political civil war, 
       mushrooming violent crime, inflation, unemployment, 
       poverty, and abuse of human rights have led to perceptions
       of the country as unsafe. Brand Jamaica explores the 
       current practices of branding Jamaica, particularly within
       the context of postcoloniality, reconciles the lived 
       realities of Jamaicans with the contemporary image of 
       Jamaica projected to the world, and deconstructs the 
       current tourism model of sun, sand, and sea. Hume Johnson 
       and Kamille Gentles-Peart bring together multidisciplinary
       perspectives that interrogate various aspects of Jamaican 
       national identity and the dominant paradigm by which it 
       has been shaped.<BR /><BR />"--|cProvided by publisher. 
520    "Rand Jamaica is an empirical look at Jamaica's 
       postindependence national image and global brand from 
       multidisciplinary perspectives that interrogate various 
       aspects of Jamaican national identity and the dominant 
       paradigm that shaped it"--|cProvided by publisher. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
648  7 21st century|2fast 
648  7 2000-2099|2fast 
650  0 Group identity|0https://id.loc.gov/authorities/subjects/
       sh85057485|zJamaica.|0https://id.loc.gov/authorities/names
       /n81008540-781 
650  0 National characteristics, Jamaican.|0https://id.loc.gov/
       authorities/subjects/sh91003713 
650  7 Civilization.|2fast|0https://id.worldcat.org/fast/862898 
650  7 Group identity.|2fast|0https://id.worldcat.org/fast/948442
650  7 National characteristics, Jamaican.|2fast|0https://
       id.worldcat.org/fast/1033458 
651  0 Jamaica|xCivilization|0https://id.loc.gov/authorities/
       subjects/sh86004172|y21st century.|0https://id.loc.gov/
       authorities/subjects/sh2002012478 
651  0 Jamaica|0https://id.loc.gov/authorities/names/n81008540
       |xPublic opinion, Foreign. 
651  7 Jamaica.|2fast|0https://id.worldcat.org/fast/1211575 
655  0 Electronic books. 
655  4 Electronic books. 
700 1  Johnson, Hume N.,|0https://id.loc.gov/authorities/names/
       n2011069559|eeditor. 
700 1  Gentles-Peart, Kamille,|0https://id.loc.gov/authorities/
       names/no2012078640|eeditor. 
776 08 |iPrint version:|tBrand Jamaica.|dLincoln : University of 
       Nebraska Press, [2019]|z9781496200563|w(DLC)  2019015631
       |w(OCoLC)1090009895 
830  0 Book collections on Project MUSE. 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=2276604|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20210519|cEBSCO|tEBSCOebooksAcademic 1-22-21 4032|lridw 
994    92|bRID