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Bestseller
BestsellerE-book
Author Johnson, William H. A.

Title Project strategy and strategic portfolio analysis : a primer / William H.A. Johnson and Diane H. Parente.

Publication Info. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.

Item Status

Edition 1st ed.
Description 1 online resource (138 pages).
text file
Series Supply and operations management collection, 2156-8200
2013 digital library.
Supply and operations management collection. 2156-8200
Note Title from PDF title page (viewed May 28, 2013).
Part of: 2013 digital library.
Bibliography Includes bibliographical references (pages 131-134) and index.
Contents Section I. Project strategy overview -- 1. What is project strategy and why is it important? -- Section II. The project -- 2. Defining the project, what is the project and what is its boundary? -- 3. Establishing objectives and performance measures -- 4. External threats and opportunities -- 5. Internal weaknesses and strengths -- 6. Developing strategic alternatives: the TOWS matrix -- Section III. Implementing and evaluating project strategy -- 7. Managing strategic risk -- 8. Techniques for (re)-evaluating the project strategy -- Section IV. Strategic project management -- 9. Project organizational types -- 10. Program management: aligning projects with organizational strategy -- Notes -- References -- Index.
Summary Projects have become the de facto method of implementing business strategy and operations. As such, understanding how projects relate to business strategy and managing projects strategically is increasingly important to effective and efficient business management. This book is designed as a short and concise treatise on how to go about doing that. We start by figuring out how the project relates to the rest of the business and environment and what separates it from other projects and functions. We then discuss how the reader can use principles of strategic management to better organize and manage the various projects that they deal with on a daily basis so that they are strategic in nature. In essence we show how to approach answering the important strategic questions in project management like "Why is the project being implemented? How does the project relate to the major strategic goals of the organization? How do we accomplish the performance goals for the project so that they help achieve the major strategic goals of the organization?"
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Project management.
Project management.
Strategic planning.
Strategic planning.
Indexed Term project strategy analysis
project strategy implementation
TOWS matrix analysis
risk analysis and management
project organization
project-portfolio analysis
Genre/Form Electronic books.
Added Author Parente, Diane H.
Other Form: Print version: 9781606495964
ISBN 9781606495971 electronic book
1606495976 electronic book
9781606495964 (paperback)