| Description |
1 online resource (xv, 179 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index. |
| Summary |
Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in management.
|
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Communication in management. |
|
Strategic planning.
|
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Strategic planning. |
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Leadership.
|
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Leadership. |
|
Employee motivation.
|
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Employee motivation. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Jones, Phil. Communicating strategy. Aldershot, Hampshire, England ; Burlington, VT : Gower, ©2008 9780566088100 056608810X (DLC) 2007931873 (OCoLC)176925359 |
| ISBN |
9780754682882 (electronic book) |
|
0754682889 (electronic book) |
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9780566088100 (paperback) |
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056608810X (paperback) |
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