| Description |
1 online resource (pages cm) |
|
data file |
|
Bibliography |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions. |
| Summary |
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Lifestyles -- Psychological aspects.
|
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Lifestyles -- Psychological aspects. |
|
Lifestyles. |
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Imagery (Psychology)
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Imagery (Psychology) |
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Internet marketing.
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Internet marketing. |
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Social media.
|
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Social media. |
| Genre/Form |
Electronic books.
|
| Subject |
Social media. |
| Added Author |
Valette-Florence, Pierre.
|
| Other Form: |
Print version: 9780765625618 076562561X (DLC) 2010040054 |
| ISBN |
0765625628 (electronic book) |
|
9780765625625 (electronic book) |
|
1280684763 |
|
9781280684760 |
|
9780765625618 (paperback ; alkaline paper) |
|
076562561X (paperback ; alkaline paper) |
|
