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Book
Author
Patti, Charles H.
Title
Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.
Publication Info.
Lincolnwood, Ill. : NTC Business Books, [1991]
©1991
Item Status
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Call No.
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OPAC Message
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Gift Note
Moore Stacks
HF5823 .P3528 1991
Available
---
Description
xii, 286 pages : illustrations ; 24 cm
Note
"Published in association with the Business and Professional Advertising Association (B/PAA)."
Bibliography
Includes bibliographical references and index.
Subject
Advertising, Industrial.
Advertising, Industrial.
Industrial marketing -- Management.
Industrial marketing -- Management.
Added Author
Hartley, Steven W.
Kennedy, Susan L.
ISBN
0844234710
