| Description |
1 online resource (281 pages) |
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text file |
| Contents |
Acknowledgements; Foreword; Preface; Part I: Why Franchise?; Chapter 1: The Benefits of Franchising; Chapter 2: Not So Fast; Chapter 3: Not All Roses; Part II: Moving Forward; Chapter 4: The Right Advisors; Chapter 5: An Opertaions Manual Is a Beautiful Thing; Chapter 6: What Else Do I Need Before Bringing My Franchise to Market?; Part III: Rolling It Out; Chapter 7: ""Selling"" It; Chapter 8: Train 'Em; Chapter 9: A Perusable Website; Part IV: Keeping It Going; Part 10: Advertising, Marketing, and Public Relations; Chapter 11: Online Support; Chapter 12: Fine-Tuning Your Program. |
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Chapter 13: Dealing with Recalcitrant FranchiseesChapter 14: Best PRactices of Top Performing Franchisees; Chapter 15: Creating an Exit Strategy; Appendix A; Appendix B; Appendix C; Glossary; About the Authors; Index; No B.S. Grassroots Marketing, Book Excerpt; Preface; Chapter 5: Taking It to the Streets. Neighborhood Marketing Strategies; Contents. |
| Summary |
Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise. If you're interested in using this profitable strategy to expand your business, you'll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Franchises (Retail trade)
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Franchises (Retail trade) |
| Genre/Form |
Electronic books.
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| Added Author |
Genn, Adina M.
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| Other Form: |
Print version: Kestenbaum, Harold. So You Want To Franchise Your Business? New York : Entrepreneur Press, ©2015 9781599181899 |
| ISBN |
9781613082980 (electronic book) |
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1613082983 (electronic book) |
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