| Description |
xxxv, 405 pages : illustrations ; 24 cm. |
| Series |
Advertising and consumer psychology
|
|
Advertising and consumer psychology.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
A strategy-based framework for extending brand image research / David M. Boush and Scott M. Jones -- Measuring the prototypicality of product categories and exemplars : implications of schema correspondence theory / Laura A. Brannon and Timothy C. Brock -- Emergence and change of consumer product image in social constructionism perspective / Junko Kimura -- Understanding the role of mental imagery in persuasion : a cognitive resources model analysis / Philip J. Mazzocco and Timothy C. Brock -- From image to experience / Bernd Schmitt -- Building a national image with words : the role of word of mouth in establishing Korea's international image / WoonBong Na ... [et al.] -- Measuring the national image : the case of South Korea / Dong-Sung Cho, and Yong-Gu Suh -- The social construction of destination image : a New Zealand film example / Gretchen Larsen and Veronica George -- Chinese consumers' evaluation of hybrid country of origin products : effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism / Kwon Jung and Ah-Keng Kau -- Managing celebrities as brands : impact of endorsements on celebrity image / Ajit Arun Parulekar and Preety Raheja -- A cultural third-person effect : actual and expected effects of source expertise among individualists and collectivists / Sukki Yoon and Patrick T. Vargas -- Sports celebrities' image : a critical evaluation of the utility of Q scores / Kevin E. Kahle and Lynn R. Kahle -- A range of female beauties : a cross-cultural analysis of cosmetics TV commercials / Kyoo-Hoon Han and Federico de Gregorio -- Well-matched employees make customers happy : effects of brand-employee congruence / Youjae Yi and Suna La -- Managing the multidimensionality of corporate image : from the stakeholders' multilayered experience perspective / Chung-Hyun Kim and Taewon Suh -- Conceptualizing sponsorship : an item and relational information account / Clinton S. Weeks, T. Bettina Cornwell, and Michael S. Humphreys -- Values, brands, and image / Woo-Sung Kim ... [et al.] -- Image attributes of automobiles and their influence on purchase price decision / Keiko I. Powers -- Assessing the influence of cultural values on consumer susceptibility to social pressure for conformity : self-image enhancing motivations vs. information searching motivation / Heonsoo Jung -- The impact of media and culture on the consumption values of women in China and Taiwan / Tsai-Ju Liao and Lien-Ti Bei -- Cross-cultural comparisons of brand personality in print media : the case of mainland China and Taiwan / Yung-Cheng Shen, Lien-Ti Bei, and Chih-Yun Wu. |
| Subject |
Consumers' preferences -- Cross-cultural studies.
|
|
Consumers' preferences. |
| Genre/Form |
Cross-cultural studies.
|
| Subject |
Consumer behavior -- Cross-cultural studies.
|
|
Consumer behavior. |
|
Imagery (Psychology)
|
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Imagery (Psychology) |
|
Brand choice.
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Brand choice. |
|
Attachment behavior.
|
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Attachment behavior. |
|
Communication in marketing.
|
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Communication in marketing. |
| Indexed Term |
Image (Psychology) |
| Added Author |
Kahle, Lynn R.
|
|
Kim, Chʻung-hyŏn, 1950-
|
| ISBN |
0805852166 alkaline paper |
|
9780805852165 alkaline paper |
|
