Hallyu from its origin to present -- Globalization of Korean media -- Medium hot, Korean cool -- Cultural poltics in Japanization and the Korean wave -- The nexus between Hallyu and soft power -- Transformig the image of the other -- The blockbuster auteur in the age of Hallyu -- Lost in cinematic translation? -- Hallyu reconsidered through Bakhtin's dialogism -- The meaning of Korean dramas in Japanese frandom -- The effect of ego-network and cultural familiarity in Hallyu -- Unveiling the Korean wave in the Middle East -- A comparative study between Hallyu and telenovela -- Foreign media coverage of Hallyu and suggestions for public relations strategies -- Hallyu as a strategic marketing key in the Korean media content industry -- Riding the Korean wave of multiculturalism.