Introduction -- Clarify your sales objectives : planning for change -- Align goals, values and rewards : tailoring a compensation plan -- Put market data into perspective : getting what you need -- Provide realistic sales rewards : controlling expectations -- Motivate sales managers : capitalizing on their strengths -- Involve your sales staff : keeping them engaged -- Cultivate an inter-functional community : putting the company first -- Strive for simplicity : streamlining your design strategy -- Conclusions -- Appendix rubber chickens.
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